When creating your Au Naturale Affiliate Posts keep the following tips in mind for commission generating posts.
It’s all about you.
Followers buy from you because they trust you. Explain why you are passionate about Au Naturale Cosmetics. Here are a couple of selling points that may speak to you. Don’t simply list benefits in a bullet point format. Instead, tell your followers why each or all of the selling points you are passionate about.
Vegan and Cruelty-free. The entire line is vegan, ethical and cruelty-free. Your followers can shop with confidence if they are passionate about stopping animal cruelty.
Gluten-free. Are you celiac or gluten-free for health reasons? With your body absorbing 60% of what you put on your skin, gluten-free cosmetics is important for continued healing. All products are gluten-free so shopping on our store is a breeze.
Organic/ Non-Toxic. Are you an eco-influencer passionate about reducing toxics in yours and your followers every day products? Rest assured our ingredients are organic and sustainable. All products are made in the USA to ensure the integrity of the line. In addition, Au Naturale goes beyond a brand and pioneers the Clean Beauty Revolution. Our products are a pivotal piece in the company’s greater political battle to demand stricter regulation of cosmetic products in the United States. In creating a line of vegan, organic, paraben free & ethical makeup, Au Naturale Cosmetics is opening consumer minds to the importance of transparency & generating demand for continued change.
The Clean Beauty Revolution. Au Naturale demands clear, transparent labeling of beauty products in the United States. It advocates for the consumer’s right to know what ingredients go into the products that they consume so they can make healthy and informed purchasing decisions. Whether lobbying on Capitol Hill, creating petitions or showing consumers that an all-natural brand can be beautiful, Au Naturale is leading the #cleanbeautyrevolution.
High performance. All of the above means nothing if the product doesn’t work. Au Naturale is aware of this fact and produces quality and high-performance cosmetics that are ready for a selfie. Don’t forget to talk about the fun and effectiveness of the makeup.
Call to Actions
Note, there is an s at the end of Call to Actions. Tell your audience you want them to click on your links. Let your followers know that by clicking on your links they are supporting the blog and social media they love. To be compliant with the Federal Trade Committee (FTC), by law you need to disclose. I am here to tell you this also makes a great call to action. To honest and upfront. Your followers want you to be successful.
Don’t leave your call to action for the end of the post. People skim articles online no matter how brilliant and witty you are. Have a call to action with your affiliate links at the beginning (your disclosure), middle (product links under your image) and the end. Your final call to action should include an offer. Au Naturale always has free shipping. You can also include the General Banner in your Shareasale portal. These banners automatically update with the latest promotions.
Campaign Asset Pages
I create campaign asset pages that are product and promotion specific. These pages are located on the blog and are a great resource. These pages even include ideas to promote Au Naturale.
Make It Easy To Find
One of the beautiful things about affiliate marketing is the opportunity to earn passive income. Make your posts and affiliate links easy to discover. Have a Recommended Products or Shop page on your top navigation with all the brands you support and adore.
Ensure your post is optimized for the search engines with proper tags and keywords. Here is a great article by Hubspot on how to optimize a blog post. Be sure to optimize for your niche. It will be challenging to optimize for ‘makeup tips’ but ‘best vegan lipsticks’ has more opportunities.
Be sure to include two to three tags on your post to ensure your followers can find your post on your site. This also helps with the search engines.